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Looks like a lot of folk are going to see a lot of bands, musicians and singers that have been around for a while. Folk re-living their youth, or young folk discovering, and appreciating, the masters of old?

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It's a simple issue of marketing.

What would it cost to market a new or recent band to the point that 250 million Americans recognize the name? Even if they were just the coolest, best sounding band in the world?

Even heavily established bands like RADIOHEAD... how many Americans could name the lead singer of Radiohead? 1 in 10? I think 1 in 10 is generous. So if only 10 million Americans are familiar with the music of a great band like Radiohead... if 1% of them will go to their concert tour... that's only 100,000 people.



A band like the ROLLING STONES is probably known by 250 million people. They have had 3 decades to enter America's consciousness. They are essentially benefiting from 30 years of CORPORATE, as well as, VIRAL marketing. Better yet, they are known by almost every American who is OLD ENOUGH TO HAVE LOTS DISPOSABLE INCOME.

If 250 million Americans know who the Rolling Stones are and can even sing their songs... and 1% of them go to a concert tour, that's 2.5 MILLION.

Rolling Stone (and most of the older groups) have had 30 years of advertising, marketing, and paying their dues to get name recognition and Q rating.

Every random new, good band is competing with 50 other new, good bands for shelf space in people's consciousness... The Rolling Stones are already indelibly etched into 250 million minds.


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Just like William Hung sells albums because FREE marketing (the AI show) gave him name exposure to 50 million people... then the 0.2% of those people who WOULD buy "joke albums", end up buying his instead of some random generic joke-singing shit at Wal-mart... and he ends up selling 100,000 records... or whatever number he sold.