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Overall, Big Brother 10's Sunday episode viewership had an increase of 41.2 percent when DVR viewers were factored in. However, that wasn't the greatest increase between live viewers and DVR viewers. That honor belongs to The Mole 3's Monday night finale, which 2.16 million watched live but 929,000 people recorded, giving it a 43 percent increase.

From realityblurred.com.

Stone & Co. have been talking with ABC, although no deals have been made. Don't expect one to come soon, either. No word yet on whether the show will remain with ABC or move to another network. The production company seems to be open to the idea of shopping the show around. However, there are certain execs at ABC who love the show, so it appears that ABC isn't quick to get rid of it. But like I mentioned before, if they do axe it, they'll probably do it quietly. They know that the show has a dedicated following (although you wouldn't notice that by visiting this place), so they'd be smart not to publicly address its cancellation.

The "Save The Mole" contest that Stone & Co. held on Youtube ended on August 2nd. No one came close to the 500,000 views that was required in order to win the prize, an all-expenses paid trip to have dinner with Scott Stone and Jon Kelley and pitch show ideas to them. The attempt to generate some last-minute buzz in the show was seen as a flop for the most part, although I would bet that the people who made a video and make it to the semi-final round of next season (assuming there is one) will have a slight advantage, since the producers will recognize them immediately. It's interesting that the production company went with a viral campaign, since it was the first marketing strategy that ABC used to generate buzz in the show (the 1-second "flash teasers"). However, it was probably the only option left since other forms of advertising (TV, print) are done by ABC and viral marketing, while risky, is very cheap (the cost was basically web hosting and paying someone to make/update the site and upload videos onto Youtube).

SardonicallyIrrelevant wrote:

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Interesting post. Thanks. I think the show is better suited for cable anyhow. Maybe ABC Family would take it. They haven't had a truly family oriented show in years anyhow, and it could draw in a new audience.

Hmm, I can't really see The Mole as anything other than a primetime show on one of the big 4 networks. I could see a spin-off like "The Mole Junior" working well on ABC Family, where contestants are between the ages of 13-16. This was recently done in the Netherlands after 8 seasons of the original and celebrity versions of the show.

My big gripe with ABC is that, time and time again, they seem to mishandle the show, regardless of who is in charge. Mole 1 (2001) was regarded as a success (although I can't comment on the amount of advertising done for it). Mole 2 (2001 & 2002) was pulled after 9/11 and returned the following summer, with people claiming that advertising for the summer comeback was weak. Mole 3 - Celebrity Hawaii (2003) came out of nowhere after ABC announced in the summer of 2002 that the show would return with non-celebrity contestants. Mole 4 - Celebrity Yucatan (2004) followed a year later and continued to build on the decent ratings of the show, even winning an Emmy for Outstanding Achievement for Enhanced Television. After that, ABC inexplicably cancelled the show, a move that other network execs found baffling. Mole 5 (2008) returned after a long hiatus with 1-second "flash teasers" that began two months prior to the show's premiere and a Monday 10pm timeslot was announced. The show's premiere date was bumped from May 26th to June 2nd one month prior to the premiere. After a ratings flop, one of ABC's top execs blamed the lack of ratings on the pre-premiere marketing strategy used. To top this all off, the finale went up against the Olympics (as a result of postponing one of the episodes to accommodate a 3-hour Bachelorette finale). To make your head hurt even more from reading this anti-logic, some of ABC's top execs have publicly stated their love for the show, yet they continue to mishandle it. The Mole is the kind of reality show that could serve as a flagship program for ABC, along with Dancing with the Stars. Why they continue to treat it as an afterthought is beyond me.

Interpret this as you wish:

ABC has taken down their dedicated site for The Mole along with the show's message board, nearly two months after the season finale. While this isn't unusual, shows like The Bachelorette, which ended around the same time, still have an active site. High School Musical, which ended a few weeks after The Mole, has also been removed from abc.com.

Also, Nicole will be on Reality Check Radio talking about FOX's Really Awards that she attended and (presumably) any updates regarding The Mole. You can catch her on Monday, October 6 @ 11pm EST. More information here.