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Maybe that will teach Chuck to stop reading things on his computer monitor and start paying attention to Sue.

So she let him have it in what sounded like mock derision. But she used a word seldom heard on the noncable air, and then only by accident - a word that is not publishable in the newspaper.

The difference between them and, say, a couple having a spat over the dinner table was that they were on television - live television, on a network-owned station in the nation's largest media market.

It happened during a promotional spot at about 10:30 p.m. on Monday night on WNBC-TV, when they were supposed to describe stories that would be on their newscast at 11. By Tuesday morning, the outburst had New Yorkers talking about the nature of cursing in everyday conversation - not to mention the nature of Ms. Simmons, almost as permanent a presence in local news as there can be - and about how some things seem to be appropriate nowadays, even on television - and some things are not.

"That gets thrown around like 'hello' and 'good morning,' " said Omar Villaneuva, a doorman at 27 West 72nd Street, between Central Park West and Columbus Avenue, referring to the word Ms. Simmons used. "But when you're a news reporter, you're supposed to report the news. You're not there to swear."

Peter King, who works in an architectural office on the Upper West Side, echoed Mr. Villaneuva's point. "It's overused, and we are crasser than we were for it," Mr. King said. "It's just another indication of standards declining. I mean, I curse like a sailor, but I know how to talk to my dad and talk to clients, versus how to talk to my friends."

Mr. King said he remembered when the word Ms. Simmons used was "shocking, as opposed to tiresome."

Tiresome?

"Yeah," he said. "If you see movies or plays, it's a writer's gimmick."

But this was no David Mamet play. Each night around 10:25, the anchors on Channel 4 tape a 15-second spot promoting the 11 p.m. newscast. Occasionally, it has to be done live.

On Monday night, according to someone who works at Channel 4 and has direct knowledge of the situation, Ms. Simmons and Mr. Scarborough thought the spot was being taped. When they were cued, Ms. Simmons read her line: "At 11, paying more at the grocer, but getting less. We'll tell you how to get the most."

The station then cut to images for an upcoming story about a cruise ship, without any narrative from the two anchors.

At that point, Ms. Simmons says, basically, What are you doing?

But her question had two extra words.

Ms. Simmons, looking genuinely pained, apologized during the 11 p.m. broadcast. "While we were live just after 10 o'clock," she said, "I said a word that many people find offensive. I'm truly sorry. It was a mistake on my part, and I sincerely apologize."

Channel 4 would not say whether it was considering disciplining Ms. Simmons; the station said it did not comment on personnel matters. She appeared on the station's 5 p.m. newscast on Tuesday, as scheduled.

"How do you cope under pressure?" asked Willie Pope, who was collecting donations for the United Homeless Organization at Columbus Avenue and West 72nd Street on Tuesday. "I have people who call me everything in the book. Back in the day, I'd go after the person, take action."

Not anymore. Now, he said, "I try my best not to curse." And he said that a television anchor should not curse, either.