Ryan's argument was that Jeff didn't even have a website to direct the hits too. I don't see what the big deal was about using the shows name to direct hits, seeing as he's part of the show as it is. Jeff's name is another story, but even then Jeff screaming "identity" theft was a tad much. I don't think there was some nefarious, evil plot to steal Jeff's business away from him. Capitalizing on it no doubt, but I don't think it was ever that devious like Jeff is painting it as. And what was the deal with complaining every episode and then not even confronting him on it earlier? And then pretending to his face like everything was ok?? Isn't this the same guy who installed security cameras in his house last season to spy on his "tight family." Then again who knows how I'd react in Jeff's place.