This product was on sale at my local inconvenience store. It can be safely assumed that it was on sale because it is a very bad product. I was not aware of this when I purchased it, and thought that it would be drinkable because it was delightfully purple-colored. Obviously, one would assume that a delightfully purple-colored beverage would be quite tasty. This is not an error I will repeat until the next time I see something delightfully purple-colored on sale. Additionally, not seen in the above picture, but on my bottle, is the tagline "With a Flash of Natural and Artificial Mixed Berry Flavor." My initial excitement to hear that it also included Artificial Mixed Berry Flavor cannot possibly be measured. However, I now realize that I do not know whether it is the Natural Mixed Berry or the Artificial Mixed Berry flavor that is causing the general nastiness of this beverage, and which one I should avoid in the future. In any event, I would recommend not purchasing Diet Mtn Dew Ultra Violet, and instead purchasing something that does not taste like it is raping your tastebuds with Natural and/or Artificial Mixed Berry Flavor.
