Here's the thing, Ballsy.
The "pre-premiere marketing strategy" might have worked so well that it failed.
There was not a lack of preseason Mole promotion. Anyone watching ABC would have had a hard time missing the quick cuts and enigmatic inserts intended to intrigue viewers into finding out more about the show. For a budget show it was a budget campaign. Two seconds here, five seconds there. The problem was that the people who were most likely to see those very brief ads and respond were already the show's core audience. What the show needed was a new invitation to a broader audience.
The end result of that initial strategy was a loyal core they would have had anyway but few gainers.
Any show will benefit from a great lead-in. The question is not which will show the greatest percentage increase in viewership but which will pay the greatest dividends. Cut production costs and another season of The Mole could make good summer filler (although ABC did go on a bit of a spending spree/orgy, resulting in more shows in the till than they know how to fuck up).
The "pre-premiere marketing strategy" might have worked so well that it failed.
There was not a lack of preseason Mole promotion. Anyone watching ABC would have had a hard time missing the quick cuts and enigmatic inserts intended to intrigue viewers into finding out more about the show. For a budget show it was a budget campaign. Two seconds here, five seconds there. The problem was that the people who were most likely to see those very brief ads and respond were already the show's core audience. What the show needed was a new invitation to a broader audience.
The end result of that initial strategy was a loyal core they would have had anyway but few gainers.
Any show will benefit from a great lead-in. The question is not which will show the greatest percentage increase in viewership but which will pay the greatest dividends. Cut production costs and another season of The Mole could make good summer filler (although ABC did go on a bit of a spending spree/orgy, resulting in more shows in the till than they know how to fuck up).
