Stone & Co. have been talking with ABC, although no deals have been made. Don't expect one to come soon, either. No word yet on whether the show will
remain with ABC or move to another network. The production company seems to be open to the idea of shopping the show around. However, there are certain execs
at ABC who love the show, so it appears that ABC isn't quick to get rid of it. But like I mentioned before, if they do axe it, they'll probably do it
quietly. They know that the show has a dedicated following (although you wouldn't notice that by visiting this place), so they'd be smart not to
publicly address its cancellation.
The "Save The Mole" contest that Stone & Co. held on Youtube ended on August 2nd. No one came close to the 500,000 views that was required in order to win the prize, an all-expenses paid trip to have dinner with Scott Stone and Jon Kelley and pitch show ideas to them. The attempt to generate some last-minute buzz in the show was seen as a flop for the most part, although I would bet that the people who made a video and make it to the semi-final round of next season (assuming there is one) will have a slight advantage, since the producers will recognize them immediately. It's interesting that the production company went with a viral campaign, since it was the first marketing strategy that ABC used to generate buzz in the show (the 1-second "flash teasers"). However, it was probably the only option left since other forms of advertising (TV, print) are done by ABC and viral marketing, while risky, is very cheap (the cost was basically web hosting and paying someone to make/update the site and upload videos onto Youtube).
The "Save The Mole" contest that Stone & Co. held on Youtube ended on August 2nd. No one came close to the 500,000 views that was required in order to win the prize, an all-expenses paid trip to have dinner with Scott Stone and Jon Kelley and pitch show ideas to them. The attempt to generate some last-minute buzz in the show was seen as a flop for the most part, although I would bet that the people who made a video and make it to the semi-final round of next season (assuming there is one) will have a slight advantage, since the producers will recognize them immediately. It's interesting that the production company went with a viral campaign, since it was the first marketing strategy that ABC used to generate buzz in the show (the 1-second "flash teasers"). However, it was probably the only option left since other forms of advertising (TV, print) are done by ABC and viral marketing, while risky, is very cheap (the cost was basically web hosting and paying someone to make/update the site and upload videos onto Youtube).
