Yuku free message boards

Quote:

---

Why did they want to do this? This bugs just like when they had Audrey Hepburn in Gap ads.

---

Because it's an effective marketing tool targeted at a specific demographic that has a ton of money to spend.

While the under 40 demo obviously makes up quite a bit of the population, there's also much money to be had from the over-40-demo by utilizing the "retro" theme in advertisement/entertainment ventures.

Using figures such as Elvis and Audrey Hepburn for example, while possibly silly to many, is actually quite effective in playing on the emotions of sentimentality to many over 40.

Re Gap using Hepburn in an advertising campaign. What? You don't think people over 40 shop there?

Funny thing occured with the Hepburn exposure though. Many under-30's started dressing similar to how Hepburn had dressed in some of her movies, so what was old became new again (there's an adage based on that very concept).